Dave Chappelle - Viral Marketing or Bad Paranoia
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| Posted by: Brian Schwartz |
12/20/2005 |
The Chappelle Theory is a website that claims that "The Dark Crusaders" a group of powerful african americans who were upset with the content of The Chappelle Show, conspired together to bring this show to an end by using mafia-like scare tactics towards Dave Chappelle.
Interesting how this comes out right before The Chappelle Show 3rd Season finally makes it's debut on Comedy Central. Is this a 'true' story or is this site just a really well-made, weird, viral marketing piece?
Todd Jackson at Dead Frog did some easy research and found that the site registrant is weblinc, a web development company with offices in New York and Philadelphia. Weblinc employee Jason Hill has posted the site link on his blog twice, which would lead to increased visits in search engines for this story.
I don't know what to make of this... For viral marketing's sake, it's a good site - generating buzz and pass-alongs (which is what viral marketing is all about), but at the same time, unless this is used as a joke on the show or Comedy Central comes out and admits that this paranoid account is really false, this is a little too dishonest for me.
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Re: Dave Chappelle - Viral Marketing or Bad Paranoia |
By Anonymous on
3/10/2006 |
| Agreed on the assessment of dishonesty, though the near-inevitable success of weblinc's efforts will spawn replicants regardless. Prepare to ignore until the pendulum reverses its swing. |
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