Who is to say that one of the giants in sport business does not need more brand attention? A local advertising agency, Schupp Co in St. Louis has helped Cardinals with a great caper kicking off the 2006 Season – Redbird heist.

A person calling himself the Bird Napper stole two Birds on the Bat from a local billboard in downtown St. Louis and carried the large Cardinals cutouts Redbird across St. Louis downtown.  He finally showed up at St. Louis Post-Dispatch at 4:30 on Wednesday. The local TV media and St. Louis Post Dispatch all picked up the story.  Here is a quote from the stltoday.com:

Then, a break in the case. Bird Napper had the birds, and he would prove it on Tucker Boulevard downtown in front of the ...