|
Email Marketing 101 Part 2 - 10 reasons you shouldn’t use Outlook for email blasts |
|
Marketing
|
By Brian Schwartz on
7/13/2006
|
|
|
|
Introduction
Okay, those of us who use Microsoft Exchange and Outlook to
send email probably enjoy most of the features, including managing contacts,
integrating our calendars with other Exchange users and Outlook’s ease of use
in managing our calendar events and reminders. So why shouldn’t we use Outlook
to send our corporate email newsletters and announcements? In this article,
I’ll tell you what you’re missing by using Outlook and not using email software
or relying on an email service provider.
1. Handling HTML Emails
Outlook can send HTML emails by capturing a webpage, but you
do not have any flexibility in what the resulting HTML looks like. For example,
if you want to list the contents of your email at the top and use a link to
content within the email body, you can’t do this in Outlook because it redirects
the person to the page from where you sent the email. This can be a problem,
because lis ...
|
 |
|
Comments (3)
|
More...
|
|
|
Engage Olympics 2006 |
|
|
By Brian Schwartz on
6/23/2006 2:54:12 PM
|
|
|
Once a year we get together to play some games, eat some food, drink some drinks and enjoy each others company outside of the company. We call these events the Engage Olympics. Congratulations to John Eimer for winning and also having his picture taken the most often.
|
|
|
|
Comments (0)
|
|
|
|
Engage Healthcare Solutions |
|
|
By Brian Schwartz on
5/23/2006 4:29:44 AM
|
|
|
|
There is a lot going on at Engage Software these days. While we have been extremely busy working on our client's projects and our software, we also have been busy updating our website. You may have noticed we've updated our site to include more content about our service offerings. We've added pages to the site for:
Also, we realize that healthcare marketing is different from other marketing professions. In fact we believe that marketing and developing a h ...
|
|
|
|
Comments (0)
|
More...
|
|
|
New River City Professionals Website |
|
|
By Brian Schwartz on
5/2/2006 12:06:33 PM
|
|
|
On April 21st, we launched the newest version of the River City Professionals website. The new version is based on our Engage Portal and Engage Marketing software and incorporates a great new look designed by Matt Jensen of bigwidesky.
Check out the event photos and let us know if you see yourself or someone interesting.
|
|
|
|
Comments (0)
|
|
|
|
Best Places to Work |
|
|
By Brian Schwartz on
4/7/2006 10:25:09 AM
|
|
|
We've known it all along; Engage Software is one of the best places to work!
We are happy to announce that we are of the 20 finalists for 2006 Best Places to Work by the St. Louis Business Journal. Check out the St. Louis Business Journal on April 21st to read a profile for each of the finalists and to find out the winners.
|
|
|
|
Comments (1)
|
|
|
|
Blog Update |
|
|
By Brian Schwartz on
3/10/2006 3:04:11 PM
|
|
|
We've updated our website today with the newest version of Engage Portal (based on DotNetNuke). We are using the updated DNN blog which allows readers to post anonymous comments, now allowing them to provide a name as well. Also, we can provide trackbacks and comment verification. Enjoy!
|
|
|
|
Comments (0)
|
|
|
|
Powered by Engage, Not Water |
|
|
By Brian Schwartz on
3/6/2006 8:01:08 PM
|
|
|
|
Water
powered anything? - Not by us
The last newsletter we sent out asked the question "What's in a
name?" In one of life's little ironies, our question
was answered for us on Friday, March 3rd when a company (Emerging Technologies
Development Corporation) was ordered by the
State of Missouri to repay
investors $100,000 and we started receiving phone calls
asking us if we were involved. If you look at the first two
words of their name and the first two words of our legal name
...
|
|
|
|
Comments (0)
|
More...
|
|
|
Email read and click rates drop considerably in fourth quarter |
|
Marketing
|
By Brian Schwartz on
1/30/2006
|
|
|
|
According to BtoBOnline.com, email read and click rates have dropped considerably (22% and 21% respectively) during the 4th Quarter of 2005 compared to 2004, while volume has risen 50%.
If you're a marketer and your numbers are going down what does this tell you? Change your approach.
One consistent theme in the presentations Dan Klein and I give on email marketing is email can be very effective if done properly. How do you do it effectively? In my humble opinion, here are the keys:
- Use compelling creative. You need a look and content that stands out in the in ...
|
|
|
|
Comments (0)
|
More...
|
|
|
|