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Email read and click rates drop considerably in fourth quarter |
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Marketing
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By Brian Schwartz on
1/30/2006
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According to BtoBOnline.com, email read and click rates have dropped considerably (22% and 21% respectively) during the 4th Quarter of 2005 compared to 2004, while volume has risen 50%.
If you're a marketer and your numbers are going down what does this tell you? Change your approach.
One consistent theme in the presentations Dan Klein and I give on email marketing is email can be very effective if done properly. How do you do it effectively? In my humble opinion, here are the keys:
- Use compelling creative. You need a look and content that stands out in the in ...
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Dave Chappelle - Viral Marketing or Bad Paranoia |
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Marketing
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By Brian Schwartz on
12/20/2005
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The Chappelle Theory is a website that claims that "The Dark Crusaders" a group of powerful african americans who were upset with the content of The Chappelle Show, conspired together to bring this show to an end by using mafia-like scare tactics towards Dave Chappelle.
Interesting how this comes out right before The Chappelle Show 3rd Season finally makes it's debut on Comedy Central. Is this a 'true' story or is this site just a really well-made, weird, viral marketing piece?
Todd Jackson at Dead Frog did some easy research and found that the site registrant is weblinc, a web development company with offices in New York and Philadelphia. Weblinc employee Jason Hill has posted the site < ...
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Viral Marketing parody at The Onion |
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By Brian Schwartz on
12/14/2005 6:00:00 AM
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Funny article at The Onion about stealth viral marketing.
Here's the link. Quoted below
Honestly, this awesome beverage packs such a punch, you'd practically have to pay me not to pretend to talk about it on my cell phone when I'm in earshot of consumers in the coveted 17-34 demographic.
Even if I weren't required by my employer to pull a six-pack off the shelf at my local grocery store while emitting a quiet but distinct "All right!" under my breath just loud enough for the other customers to hear, I'd do it anyway—just for the pleasure of furtively turning people on to this amazing thirst quencher.
In stealth-marketing parlance, this is what is known as "roach baiting," but I prefer to call it "the least I can do."
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Engage Software Name Change |
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By Brian Schwartz on
12/14/2005 6:00:00 AM
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As you may have noticed, we changed our name from Emerging Technologies Group to Engage Software. Click here to view the email announcement.
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Email Marketing Metrics 101 |
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By Brian Schwartz on
11/29/2005 6:00:00 AM
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The only way to judge the success of a marketing tactic is to measure the results. The goal of this article is to give a high-level overview of email marketing metrics and then explain the importance of these statistics.
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Story Telling (Marketing Messages) |
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Marketing
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By Brian Schwartz on
11/15/2005
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Okay, this is the first of hopefully many marketing posts which will reflect what I’ve gleaned from my smart clients, my readings and through my experience executing marketing campaigns for several companies. Drop me a line to discuss any thing contained in here.
I also speak on marketing topics including effective email marketing, guerilla marketing and one-to-one marketing, so feel free to contact me for your group or conference.
This post will be about messaging and story telling. Future posts will include subjects on compelling creative, timing and targeting the right people.
I recently finished reading All Marketers Are Liars by
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