Honestly, this awesome beverage packs such a punch, you'd practically have to pay me not to pretend to talk about it on my cell phone when I'm in earshot of consumers in the coveted 17-34 demographic.

Even if I weren't required by my employer to pull a six-pack off the shelf at my local grocery store while emitting a quiet but distinct "All right!" under my breath just loud enough for the other customers to hear, I'd do it anyway—just for the pleasure of furtively turning people on to this amazing thirst quencher.

In stealth-marketing parlance, this is what is known as "roach baiting," but I prefer to call it "the least I can do."

Okay, this is the first of hopefully many marketing posts which will reflect what I’ve gleaned from my smart clients, my readings and through my experience executing marketing campaigns for several companies.  Drop me a line to discuss any thing contained in here.

I also speak on marketing topics including effective email marketing, guerilla marketing and one-to-one marketing, so feel free to contact me for your group or conference.

This post will be about messaging and story telling.  Future posts will include subjects on compelling creative, timing and targeting the right people. 

I recently finished reading All Marketers Are Liars by