Okay, this is the first of hopefully many marketing posts which will reflect what I’ve gleaned from my smart clients, my readings and through my experience executing marketing campaigns for several companies.  Drop me a line to discuss any thing contained in here.

I also speak on marketing topics including effective email marketing, guerilla marketing and one-to-one marketing, so feel free to contact me for your group or conference.

This post will be about messaging and story telling.  Future posts will include subjects on compelling creative, timing and targeting the right people. 

I recently finished reading All Marketers Are Liars by