Most recent blog entries
Deploying ASP.NET 2.0 web services with AJAX
Henry Kenuam By hkenuam on 6/29/2006 8:22 AM
Here's an interesting thing we discovered when deploying an ASP.Net 2.0 site using AJAX calls (using HTTP POST).   In order to enable HTTP POST's for your web service you have to modify the web.config file to add the following:

<WEBSERVICES>

<PROTOCOLS>

<ADD name="HttpPost" />

</

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Engage Olympics 2006
Marketing Blog By Brian Schwartz on 6/23/2006 2:54:12 PM
Once a year we get together to play some games, eat some food, drink some drinks and enjoy each others company outside of the company.  We call these events the Engage Olympics.  Congratulations to John Eimer for winning and also having his picture taken the most often.
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Engage Healthcare Solutions
Marketing Blog By Brian Schwartz on 5/23/2006 4:29:44 AM

There is a lot going on at Engage Software these days.  While we have been extremely busy working on our client's projects and our software, we also have been busy updating our website.  You may have noticed we've updated our site to include more content about our service offerings.  We've added pages to the site for:

Also, we realize that healthcare marketing is different from other marketing professions.  In fact we believe that marketing and developing a h ...

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New River City Professionals Website
Marketing Blog By Brian Schwartz on 5/2/2006 12:06:33 PM
On April 21st, we launched the newest version of the River City Professionals website.  The new version is based on our Engage Portal and Engage Marketing software and incorporates a great new look designed by Matt Jensen of bigwidesky

Check out the event photos and let us know if you see yourself or someone interesting.
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Best Places to Work
Marketing Blog By Brian Schwartz on 4/7/2006 10:25:09 AM
We've known it all along; Engage Software is one of the best places to work!

We are happy to announce that we are of the 20 finalists for 2006 Best Places to Work by the St. Louis Business Journal.  Check out the St. Louis Business Journal on April 21st to read a profile for each of the finalists and to find out the winners.
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Blog Update
Marketing Blog By Brian Schwartz on 3/10/2006 3:04:11 PM
We've updated our website today with the newest version of Engage Portal (based on DotNetNuke).  We are using the updated DNN blog which allows readers to post anonymous comments, now allowing them to provide a name as well.  Also, we can provide trackbacks and comment verification.  Enjoy!
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Powered by Engage, Not Water
Marketing Blog By Brian Schwartz on 3/6/2006 8:01:08 PM

Water powered anything? - Not by us

The last newsletter we sent out asked the question "What's in a name?" In one of life's little ironies, our question was answered for us on Friday, March 3rd when a company (Emerging Technologies Development Corporation) was ordered by the State of Missouri to repay investors $100,000 and we started receiving phone calls asking us if we were involved. If you look at the first two words of their name and the first two words of our legal name ...

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Redbird Heist? Or Good Guerilla Marketing?
Cuong Dang By Cuong Dang on 2/22/2006 3:10 PM

Who is to say that one of the giants in sport business does not need more brand attention? A local advertising agency, Schupp Co in St. Louis has helped Cardinals with a great caper kicking off the 2006 Season – Redbird heist.

A person calling himself the Bird Napper stole two Birds on the Bat from a local billboard in downtown St. Louis and carried the large Cardinals cutouts Redbird across St. Louis downtown.  He finally showed up at St. Louis Post-Dispatch at 4:30 on Wednesday. The local TV media and St. Louis Post Dispatch all picked up the story.  Here is a quote from the stltoday.com:

Then, a break in the case. Bird Napper had the birds, and he would prove it on Tucker Boulevard downtown in front of the ...

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Backing up....
Henry Kenuam By hkenuam on 2/15/2006 2:33 PM
So what is the Engage Framework?
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Email read and click rates drop considerably in fourth quarter
Marketing Blog Marketing By Brian Schwartz on 1/30/2006

According to BtoBOnline.com, email read and click rates have dropped considerably (22% and 21% respectively) during the 4th Quarter of 2005 compared to 2004, while volume has risen 50%. 

If you're a marketer and your numbers are going down what does this tell you?  Change your approach

One consistent theme in the presentations Dan Klein and I give on email marketing is email can be very effective if done properly.  How do you do it effectively?  In my humble opinion, here are the keys:

  • Use compelling creative.  You need a look and content that stands out in the in ...
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